Lily Harder is the Vice President of Research for Mintel Comperemedia. Lily specializes in the financial services industry, researching and presenting on the latest industry trends, competitive intelligence insights, and newsworthy developments. She is also responsible for leading a team of senior industry analysts that produce both custom and syndicated competitive intelligence reports.
Lily earned her BA in Economics from Northwestern University and her MBA from ESADE in Barcelona, Spain.
Tuesday, March 5, 2019 11:00–11:55 a.m.
Engaged Marketing in a Digital Age
As brands large and small compete with the Amazons and the Ubers of the world, they are also challenged to reimagine the end-to-end customer experience. This session will illustrate the growing consumer demand for a combination of traditional and digital communication as well as a unique customer experience, and how these demands are reshaping traditional marketing. Join us as we explore best-in-class strategies for omni-channel marketing in a digital age.